PureGym statistics 2026: members, gyms, revenue and what it means for PTs

Posted on: 27/10/2026 | Viewed 32 Times

PureGym ended 2025 with 2.28 million members, 714 gyms and revenue of £742 million. Its UK estate grew by 45 sites in a year. For aspiring personal trainers, the UK’s biggest gym chain is also one of the biggest potential places to work. Here are the numbers, from its audited accounts.

Most “PureGym statistics” pages recycle press-release figures or estimates. This guide uses the company’s audited annual reports, published by its parent company Pinnacle Bidco plc, alongside government data and PureGym’s own research. Where a figure comes from PureGym’s survey rather than its accounts, we say so.

PureGym at a glance

Measure 2025 2024
Members (all markets) 2.28 million 2.19 million (restated)
Gyms (all markets) 714 680
UK gyms 455 410
Revenue £742.4 million £604.6 million
Adjusted EBITDA £208.7 million £154.3 million
Member visits (all markets) 164 million 134 million
UK member visits 119 million 108 million
Employees (year end) 7,263 7,579

Source: Pinnacle Bidco plc (PureGym) Annual Report 2025, dated 24 April 2026.

Members

PureGym ended 2025 with 2,282,000 members across all its markets. That was up from a restated 2,193,000 at the end of 2024. The company restated the 2024 figure downwards after removing 57,000 non-paying members in the US.

The 2025 report does not break membership down by country, saying only that UK membership grew. The latest confirmed UK figure is from the end of 2024, when PureGym had 1,501,000 UK members, up from 1,396,000 a year earlier.

At the end of 2024, its international members were spread across:

  • Denmark: 350,000
  • the United States: 315,000
  • Switzerland: 84,000

On those 2024 figures, the UK accounted for about two-thirds of PureGym’s members, and the average UK gym had roughly 3,660 members. Both are our calculations.

Gyms

PureGym operated 714 gyms at the end of 2025:

Market Gyms
United Kingdom 455
Denmark 128
United States 60
Switzerland 48
Middle East (Franchised) 23

The UK estate grew from 410 to 455 gyms during 2025. Across the group, the company opened 61 new company-owned gyms in the year: 53 in the UK, seven in Switzerland and one in the US. It also bought one further gym in the US.

Revenue and profit

PureGym’s group revenue rose to £742.4 million in 2025, up from £604.6 million in 2024. That is an increase of about 23%, by our calculation. Revenue in 2023 was £549 million.

Adjusted EBITDA, a measure of underlying operating profit, rose to £208.7 million from £154.3 million. The company also reports a “run-rate” figure of £231.8 million, which estimates what the current estate would earn over a full year.

What members pay

PureGym reports average revenue per member each month. It was £26.29 in 2025, up from £25.19 in 2024 (restated from the £25.13 reported the previous year). That figure is an average across all markets and membership types. Actual prices vary by gym and location.

The money from personal trainers

PureGym’s accounts include a line called “other revenue streams”, which the company says includes day passes and income from personal trainers. It was:

  • £33 million in 2023
  • £36 million in 2024
  • £42 million in 2025

The accounts do not say how much of that comes from personal trainers. But it shows that trainers form part of PureGym’s business model, not just its customer offer.

Visits

Members made 164 million visits to PureGym gyms in 2025, up from 134 million in 2024. In the UK alone there were 119 million visits, up from 108 million.

That is about 326,000 UK visits a day on average, by our calculation. Each of those visits is a potential contact between a member and a trainer.

PureGym as an employer

PureGym employed 7,263 people at the end of 2025, down from 7,579 a year earlier. Most personal trainers at PureGym are self-employed and are not counted in that figure.

Pure Gym Limited’s latest gender pay gap report, for the 2025 to 2026 reporting year, showed a median hourly pay gap of 0.0%. 27.0% of women and 27.8% of men received bonus pay. The report was submitted late, on 7 April 2026, according to the government’s gender pay gap service.

2025 in numbers: what changed

Comparing PureGym’s 2025 and 2024 figures shows where the business grew fastest. All percentages are our calculations from the annual reports.

Measure 2024 2025 Change
Members (group, restated) 2.19 million 2.28 million +4%
Total visits 134 million 164 million +22%
UK visits 108 million 119 million +10%
Revenue £604.6 million £742.4 million +23%
Other revenue (incl. PT income) £36 million £42 million +17%
Adjusted EBITDA £154.3 million £208.7 million +35%
Employees 7,579 7,263 -4%

Visits grew much faster than members, which suggests members were using their gyms more often. Part of the group-wide growth reflects PureGym’s US business being included for a full year.

Beyond the UK

PureGym has expanded well beyond Britain. At the end of 2025 it had 128 gyms in Denmark, 60 in the US, 48 in Switzerland and 23 franchised gyms in the Middle East. In 2025 it opened seven new gyms in Switzerland and one in the US, alongside its 53 UK openings. The UK remains its largest market by far.

How personal trainers work at PureGym

According to PureGym’s careers site, trainers can work in three ways:

  • as a self-employed personal trainer;
  • as a self-employed personal trainer who is also employed as a Fitness Coach, with a contracted salary for 12 hours a week spent engaging with members, teaching classes and taking inductions;
  • as a standalone self-employed trainer.

PureGym says trainers “keep 100% of your earnings” from clients, and that the first month is rent-free. That implies a rent or fee after the first month, but the careers page does not state how much. Anyone considering the role should ask the gym directly what the fee is and what it includes.

PureGym also runs its own Personal Training Academy. Its website describes a 15-week online course with a dedicated tutor, leading to a Level 3 Diploma Practitioner in Personal Training. It advertises a guaranteed job role, subject to terms that are not shown on the page.

What PureGym’s research says about personal trainers

PureGym publishes an annual UK Fitness Report, based partly on surveys of its own trainers. The 2025/26 edition, published in December 2025, is company research rather than official statistics, but it offers rare insight into the job.

Who becomes a PT: The most common previous job among PureGym’s trainers was in sales, retail or hospitality (21%), followed by corporate office roles (12%). Just 2% had worked in education.

How long they stay: 24% had been working as a PT for one to two years and 23% for five to six years. Only 7% had been in the industry for more than ten years.

What clients want: Nearly 80% of trainers said their clients wanted to lose weight, 61% said clients wanted to gain confidence, and 55% said clients wanted to improve their overall health.

Keeping clients: More than three-quarters (77%) said client relationship and rapport was the main reason clients stayed, and 67% cited clients seeing results. The most common length of a client relationship was seven to 12 months (29%).

Health and the NHS: 83% saw personal training as part of the UK’s preventative healthcare system. 15% were currently working with a client referred by a GP.

Further study: Half had not completed any additional qualifications. Among those planning more, the most popular choices were Level 4 Strength and Conditioning and the Level 4 Certificate in Advanced Personal Training.

What the numbers mean for aspiring personal trainers

PureGym’s figures point to three things for anyone considering working there.

There is plenty of footfall. More than 119 million UK visits a year, across 455 gyms, is a large potential client base.

The chain is still growing. With 53 new UK gyms opened in 2025, new sites keep creating openings for trainers who want to build a client base from scratch.

It is a business relationship. Most PureGym trainers are self-employed and pay to work in the gym after their first month. Before signing up, compare the fee with the realistic number of clients you can attract at that site.

How PureGym compares

PureGym is one of several large operators that employ or host personal trainers. Their published figures are not directly comparable, because each reports differently, but they show the scale of each business.

Operator UK sites Members Positioning Source
PureGym 455 gyms (Dec 2025) 2.28 million group-wide; 1.50 million UK (Dec 2024) Budget, 24-hour PureGym annual reports
David Lloyd 108 clubs (Dec 2025) 822,000 group-wide, including Europe Premium family clubs David Lloyd trading statement
Virgin Active 31 clubs 144,000 UK (Mar 2026) Premium Brait annual report

On the latest figures, PureGym has more than four times as many UK sites as David Lloyd and nearly 15 times as many as Virgin Active. For a trainer, that means more locations to choose from, and usually lower membership prices. Premium clubs have fewer sites but larger memberships per club.

Questions to ask before becoming a PT at PureGym

PureGym’s published material leaves some important details to individual gyms. Before you commit, ask:

  • What is the monthly rent or fee after the rent-free first month? And does it change over time?
  • What are the obligations? For example, any expected hours on the gym floor, inductions or classes.
  • How many trainers already work at this gym? Competition for clients varies from site to site.
  • What support is offered to build a client base? For example, leads from new members or marketing help.
  • If you take the academy route, what does it cost, and what are the terms of the guaranteed role?

Frequently asked questions

How many PureGym gyms are there in the UK?

455 at the end of 2025, up from 410 a year earlier, according to PureGym’s annual report.

How many members does PureGym have?

2.28 million across all its markets at the end of 2025. The latest UK-only figure is 1.50 million, at the end of 2024.

How many people use PureGym?

Members made 119 million visits to PureGym’s UK gyms in 2025, and 164 million across all its markets. That is about 326,000 UK visits a day on average, by our calculation.

Does PureGym train personal trainers?

Yes. Its Personal Training Academy offers a 15-week online course with a dedicated tutor, leading to a Level 3 Diploma Practitioner in Personal Training. The website advertises a guaranteed job role, subject to terms, but does not publish the course cost.

Are PureGym personal trainers employed?

Most are self-employed. PureGym’s careers site describes three models: self-employed PT, self-employed PT combined with a contracted Fitness Coach role, and standalone self-employed PT.

Is PureGym still growing?

Yes. Its UK estate grew by 45 gyms in 2025, revenue rose about 23%, and UK visits rose 10%. The company’s run-rate adjusted EBITDA of £231.8 million, which estimates what the current estate would earn over a full year, is higher than the £208.7 million it actually reported for 2025, reflecting gyms opened during the year.

How much does PureGym charge personal trainers?

PureGym’s careers site says trainers keep 100% of their earnings and that the first month is rent-free, but it does not publish the rent or fee after that. Ask your local gym.

The bottom line

PureGym is the UK’s largest gym chain by number of sites, with 455 UK gyms and 2.28 million members across its markets at the end of 2025. Revenue rose about 23% to £742 million, and UK visits reached 119 million.

For personal trainers, it offers scale, footfall and a growing estate, along with its own training academy and a hybrid option that combines a contracted Fitness Coach role with self-employed personal training. It also operates on a self-employed, rent-to-train model, so the opportunity is only as good as the client base you can build.

Sources

Pinnacle Bidco plc (PureGym) Annual Report 2025 — 24 April 2026
Pinnacle Bidco plc (PureGym) Annual Report 2024 — 2025
GOV.UK gender pay gap service: Pure Gym Limited — 2025-26 reporting year
PureGym Careers: Fitness team — accessed October 2026
PureGym: Becoming a personal trainer (academy) — accessed October 2026
PureGym UK Fitness Report 2025/26 — 8 December 2025
David Lloyd Leisure FY2025 trading statement — February 2026
Brait PLC Integrated Annual Report FY2026 (Virgin Active section) — July 2026

Compare Personal Trainer Courses UK

Want to become a PT? We help you compare top UK-accredited personal training courses.

Start strong, start smart..

Get Started

Other Blog Posts that may Interest you



Gym membership is at a record high, more adults are exercising than a decade ago, and new health trends are creating client groups that bar...


Continue Reading

Wearables top the global trend list, but in the UK the biggest shifts for personal trainers are strength training, older clients, mental he...


Continue Reading

Gyms are busier than ever and more adults are exercising. But personal trainer pay is officially “variable”, most trainers work for the...


Continue Reading